Privacy Policy — Last updated: 4 September 2025
Who we are & scope
For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, the controller is 4MM Limited (company number 7783098) trading as Professor Money; Motorly; Switchi; My Local Will Writer; UK Will Writer; Forever Protect.
This notice covers websites and services operated by us, including professor-money.co.uk and our related brand sites run under the trading names above (together, the “Services”).
Our ICO registration number is Z314122X. We are authorised and regulated by the Financial Conduct Authority (FRN 947962) for certain regulated activities.
Personal data we collect
Information you provide
- Contact details — name, email address, telephone number, postal address.
- Identification & eligibility — date of birth, residency, employment status, and other information required to assess eligibility for comparisons or quotes (illustrative examples vary by product vertical).
- Comparison form inputs — e.g., postcode, usage/profile data (such as energy usage bands), and preferences needed to generate quotes.
- Marketing preferences — your choices about receiving updates.
Information we collect automatically
- Technical data — IP address, device identifiers, browser type/version, operating system, approximate location (derived from IP), and security logs.
- Usage data — pages viewed, actions taken, referring URLs, time on page, and interaction events.
- Cookies and similar technologies — see our Cookie Policy.
Special category data
We do not intentionally collect special category data via our comparison forms. If such data is volunteered, we will handle it with extra care or delete it where not required.
Where we obtain data
- Directly from you when you use our Services or contact us.
- Cookies/analytics and similar technologies on our sites.
- Referring partners where you have asked a partner to introduce you to us or vice versa (for example, when seeking a quote or comparison through a partner journey).
Lawful bases
- Contract — to provide comparisons, quotes, or introductions you request.
- Legitimate interests — to operate and improve the Services; prevent fraud; ensure network and information security; understand and report on performance; and provide customer support. We balance our interests against your rights and freedoms.
- Consent — for electronic direct marketing where required, and for certain analytics/advertising cookies as set out in PECR.
- Legal obligation — to comply with regulatory and record-keeping requirements.
How we use your data
- To provide comparisons and indicative quotes based on your inputs.
- To route your enquiry to the relevant brand or an appropriate partner where you have asked for a quote or introduction.
- To provide customer support and respond to queries.
- To keep our Services secure and prevent fraud or misuse.
- For analytics and service improvement (using aggregated and/or pseudonymised data where possible).
- To meet regulatory, audit and compliance obligations.
International transfers
Some service providers may process data outside the UK. Where this occurs, we put in place appropriate safeguards such as the UK International Data Transfer Agreement (IDTA) or the UK Addendum to the EU Standard Contractual Clauses, together with risk assessments and supplementary measures as needed. [Confirm and add details of specific processors and transfer mechanisms].
How long we keep data
| Category | Typical period | Reason |
|---|---|---|
| Enquiries and comparison data | Up to 24 months | Customer support, repeat enquiries, operational analytics. |
| Marketing preferences and consent records | Until withdrawn + 24 months | Demonstrate compliance with PECR/UK GDPR. |
| Regulated finance/transactional records | Up to 7 years | Regulatory, tax and audit requirements. |
| Security and fraud logs | Up to 12 months | Protect the Services and investigate incidents. |
We operate a “review & delete” process so that data is removed or anonymised when no longer needed.
Your rights
Subject to exemptions, you have the right to access, rectification, erasure, restriction, portability, and to object to processing. Where we rely on consent, you can withdraw it at any time.
To exercise your rights, contact info@professor-money.co.uk. We may need to verify your identity before acting on a request. You also have the right to complain to the Information Commissioner’s Office (ico.org.uk).
Marketing
We send electronic marketing only where permitted (e.g., with your opt-in consent, or under the soft opt-in where applicable). You can opt out at any time using unsubscribe links in our emails or by contacting compliance@example.com.
Security
We apply layered technical and organisational measures, including access controls, encryption in transit, and regular monitoring. No system is perfectly secure, but we work to reduce risk and respond to incidents promptly.
Changes to this notice
We may update this notice from time to time. We will post changes on this page and adjust the “Last updated” date above. For material changes, we may provide additional notice within the Services.
Contact
Email: info@professor-money.co.uk
Postal Address: First Floor Office, The ACC, Market Street, Altrincham, WA14 1PF
Scope disclaimer
This notice applies to the sites and services operated by 4MM Limited listed above. Partner websites have their own privacy notices; please review those when you visit their sites.