Professor Money

Company number: 7783098 · ICO registration: Z314122X · FCA FRN: 947962
Registered Office: The Courtyard, Old Courthouse Road, Bromborough, Wirral, CH62 4UE
Postal Address: First Floor Office, The ACC, Market Street, Altrincham, WA14 1PF

Cookie Policy — Last updated: 4 September 2025

About this policy & cookies

This Cookie Policy explains how 4MM Limited (trading as Professor Money; Motorly; Switchi; My Local Will Writer; UK Will Writer; Forever Protect) uses cookies and similar technologies on our sites, including professor-money.co.uk. It should be read with our Privacy Policy.

We use cookies in line with the Privacy and Electronic Communications Regulations (PECR), the UK GDPR and the Data Protection Act 2018.

Categories of cookies we use

Strictly necessary

Required for core functionality such as security, load balancing and preferences essential to the site’s operation. These do not require consent.

Performance/analytics

Help us understand how the site is used and improve it (for example, page views and events). Set only with your consent where required.

Functional

Remember choices you make (e.g., region or form progress) to provide enhanced features.

Advertising

Used to measure campaign performance and, where applicable, to associate conversions with advertising. Set only with your consent where required.

Cookie tables (examples)

The tables below include illustrative examples of cookies commonly used. [Confirm/update this table] to reflect your current configuration before publishing.

Strictly necessary

NamePurposeDurationProvider
pm_consent Stores your cookie consent choices so they can be applied on subsequent pages. 6–12 months professor-money.co.uk
pm_session Maintains a temporary session (e.g., form progress, security token) across page loads. Session professor-money.co.uk

Performance/analytics

NamePurposeDurationProvider
_ga, _ga_<container-id> Google Analytics: distinguishes users and sessions; aggregates usage statistics. Up to 24 months Google

Advertising

NamePurposeDurationProvider
_gcl_au, _gcl_aw Google Ads conversion measurement and linking between ad clicks and conversions. 90 days (typical) Google

Functional

NamePurposeDurationProvider
pm_locale Remembers regional or language preferences selected by the user. 6 months professor-money.co.uk

Third-party cookies & partners

Some cookies are set by third parties when you visit our site or when you click through to their services (for example, analytics or advertising providers). We encourage you to review their cookie and privacy notices.

[Add/confirm list of relevant third-party providers and links to their policies]

Managing cookies in your browser

You can also control cookies through your browser settings. Most browsers let you block or delete cookies and receive alerts when a site wants to set cookies. Blocking some cookies may affect site functionality.

Updates

We may update this policy from time to time. Changes will be posted here and the “Last updated” date above will change accordingly.

Contact

Questions about this policy? Contact: info@professor-money.co.uk