Cookie Policy — Last updated: 4 September 2025
About this policy & cookies
This Cookie Policy explains how 4MM Limited (trading as Professor Money; Motorly; Switchi; My Local Will Writer; UK Will Writer; Forever Protect) uses cookies and similar technologies on our sites, including professor-money.co.uk. It should be read with our Privacy Policy.
We use cookies in line with the Privacy and Electronic Communications Regulations (PECR), the UK GDPR and the Data Protection Act 2018.
Categories of cookies we use
Strictly necessary
Required for core functionality such as security, load balancing and preferences essential to the site’s operation. These do not require consent.
Performance/analytics
Help us understand how the site is used and improve it (for example, page views and events). Set only with your consent where required.
Functional
Remember choices you make (e.g., region or form progress) to provide enhanced features.
Advertising
Used to measure campaign performance and, where applicable, to associate conversions with advertising. Set only with your consent where required.
Consent & how we manage it
When you first visit, we present cookie choices. Your selections are recorded so we can honour them. You can change your choices at any time using the Manage cookies controls below.
Where we rely on consent, we will not place or read non-essential cookies until you have given your consent.
Cookie tables (examples)
The tables below include illustrative examples of cookies commonly used. [Confirm/update this table] to reflect your current configuration before publishing.
Strictly necessary
Name | Purpose | Duration | Provider |
---|---|---|---|
pm_consent |
Stores your cookie consent choices so they can be applied on subsequent pages. | 6–12 months | professor-money.co.uk |
pm_session |
Maintains a temporary session (e.g., form progress, security token) across page loads. | Session | professor-money.co.uk |
Performance/analytics
Name | Purpose | Duration | Provider |
---|---|---|---|
_ga , _ga_<container-id> |
Google Analytics: distinguishes users and sessions; aggregates usage statistics. | Up to 24 months |
Advertising
Name | Purpose | Duration | Provider |
---|---|---|---|
_gcl_au , _gcl_aw |
Google Ads conversion measurement and linking between ad clicks and conversions. | 90 days (typical) |
Functional
Name | Purpose | Duration | Provider |
---|---|---|---|
pm_locale |
Remembers regional or language preferences selected by the user. | 6 months | professor-money.co.uk |
Third-party cookies & partners
Some cookies are set by third parties when you visit our site or when you click through to their services (for example, analytics or advertising providers). We encourage you to review their cookie and privacy notices.
[Add/confirm list of relevant third-party providers and links to their policies]
Managing cookies in your browser
You can also control cookies through your browser settings. Most browsers let you block or delete cookies and receive alerts when a site wants to set cookies. Blocking some cookies may affect site functionality.
Updates
We may update this policy from time to time. Changes will be posted here and the “Last updated” date above will change accordingly.
Contact
Questions about this policy? Contact: info@professor-money.co.uk